Copywriting will not be easy to learn and it is a lifelong subject which you will continue to improve at if you work at the subject. To paraphrase a quotation from Stephen King, he said that copywriting, really writing in general, is a subject that you continue to improve on. It would be similar to lifting weights for 10 years. You will develop muscles. If you write every day for a certain period of time, you will develop writing skills to the point where you become a very good writer. If you focus on copywriting and write everyday, you will become a very good copywriter.
The first book which would like to point you towards in copywriting tutorials and lessons would be the book The Copywriter's Handbook. This is a great book for you to look at because it will give you an introduction into copywriting as well as learning what it will take to write the different types of advertisements. Copywriting is a very broad field in that what you write could be anything from direct mail to Web content to public relations materials.
Another book which you should look into is simply called Copywriting. This book is a little different in that it explains both what it takes to the copywriter as well as how you need to develop ideas and structure copy. This is a more fundamental book that focuses on what you need to do as opposed to explaining the different types of advertising like the first book did.
If you cannot find these books within your local library, take a look at the following websites which can provide copywriting tutorials and lessons. One website which we would like profile is: http://www.sherus.com/business/copywriting/. Another website which you can look for copywriting tutorials and lessons is: http://www.adcopywriting.com/Tutorials_List.htm. This is a website which has a great deal of information as well and has elicited positive testimonials from different people. If you look online, you can find a great deal of websites which will offer you free tutorials on how to write good copy. This is probably the most critical skill when you are looking to start a website because your written words are going to be the engine which drives your online sales. You can have all the flashy graphics and animation that you want, but if there's no content, people will only spend a certain limited amount of time on your website. It is the people who write good content who have the greatest success.
Hopefully this article on copywriting tutorials and lessons is something which can help you. Come rating is a skill which takes persistence and a desire to continue learning due to the sheer volume of information on the subject. This can make it exciting because you can always learn something new that can help you improve your writing and make more money.